The idea all started with a conversation with my wife Ellen after one of her back to back yoga sessions. She was looking for an all natural drink to help her stay hydrated, focused and that supports her training. There wasn’t anything out there. Coconut water was close but in its basic form misses some important components and not to mention to most is not great tasting. So I got to it. I tried to leverage all my experience being a competitive athlete in a variety of sports for over 20 years. After going through countless iterations for more than 3 years the formula turned out quite right. Ellen liked it and it was time to share Ellie-Ade with everyone who is looking for more than just basic coconut water.